Half Caked Makeup Brand

Introducing Half Caked Makeup

So beauties, I have known this brand for maybe 2 years now and they are amazing. Talk about a brand with awesome customer service and products, This is one of those companies. They offer a decent line or matte liquids lipsticks, lip scrubs and makeup bags & etc.

A little About The Brand


Located in Tampa, Florida, Half Caked (formerly Caked Makeup) is owned and operated by 2 sisters/best friends. Since we had to share everything growing up, it was only right that our name was split in half, too. Our company opened shop on the sweetest day of the year-- Valentine's Day of 2016.  

Our goal at Half Caked is to serve you on-trend, wearable & fun beauty products (and accessories!) with packaging and formulas that will make you feel some type of way. We launched with our unique mousse-to-matte Lip Fondants, which are not only delicious, but last all day without any touch-ups. It's true l♥ve!

We can't get enough of the glam and ever-evolving makeup world and hope you love everything we dream up for you. 


♥♥ Everything we make is 100% certified cruelty-free. To our Vegan friends, don't fret! Our products never include animal derivatives. ♥♥

Check Out Some Photos Below